Tuesday, July 22, 2008

Dress Code: Down With OPP

-As you can tell, we've been intent on hyping the streetwear scene over the past few months. The word 'streetwear' is pretty loosely defined, and in our opinion that is one of its major strengths. In a world full of Stroke clones and militant emo kids, it is refreshing to see a group of small companies competing to see who can make the most original gear and kids competing to see who can find it first. The only problem lies in the fact that these companies rarely make anything but tees and hoodies.
-One People Project is a self proclaimed "blue-collar" clothing company. They're no Carhartt, but since their jeans are under $100 I guess we'll give it to them. What sets the San Diego company apart is their status as a full on cut & sew clothing line. Rather than build their entire company around screened logo tees, OPP's catalog has evolved to include such unique items as cardigans and flannel shorts.
-Despite their diverse catalog, I was initially drawn to One People Project because of a pretty simple tee shirt. One of my favorite movie characters of all time is Radio Raheem from Spike Lee's Do the Right Thing. I have been looking for a Raheem tee for years, and it just so happens that One People Project makes one (see below). That's one of the reasons I'm feelin this streetwear shit so much: people design shirts that feature stuff I actually like instead of random monograms.

No comments: