Tuesday, March 24, 2009

Econ 101: Active Mailorder Files Chapter 11


-Anyone who grew up skateboarding outside of a major city is probably familiar with Active. As the only real competitor to CCS, Active Mailorder provided skaters all around the world with access to quality goods. I always liked Active better than CCS, which always seemed more focused on marketing and being trendy that encouraging skateboarding and performance. My boy Jeff still rocks a pair of Active cords as his go-to pants. Transworld is reporting that the company has filed for Chapter 11 Bankruptcy. Sad times.
-About Active: Established in 1989, Active Ride Shop maintains its position among the top retailers and mail order businesses in the action sports industry. Awarded Surf Industry (SIMA) Men’s Retailer of the Year (2008), #1 Specialty Reatiler by the Future Trade, #36 on DNR’s “top 50 most influential menswear retailers.” Active has locations throughout Southern California and delivers catalogs to action sports enthusiasts nationwide. Active Ride Shop sponsors the most elite skateboarders and snowboarders in the world, and is proud of its offering of the finest brands and hottest trends in the industry

1 comment:

Chris said...

I actually subscribe to both Active RS and CCS, but I do like Active a little bit more. Deep post bro.