Sunday, March 15, 2009

Lecture: Ferrari and the Environment

-My third favorite magazine Wallpaper, has an interview with Ferrari chairman Luca di Montezemolo up right now. Montezemolo talks about the role of modern architecture in Ferrari's design process, but what struck me as the most intriguing and important topic of the interview was his explanations of the effort Ferrari is making to lessen its eco-footprint. 
-From the interview: 
"We have a plan regarding the environment which involves our road cars, for which we are targeting a reduction of CO2 emissions by 40% by 2012. At the same time, we want to reduce the emissions from our production facilities through a better use of the energy and the use of alternative sources. The extensive use of glass for our buildings, as well as some of the most advanced technologies to control the light inside the buildings, are just part of the plan. We also built a solar plant which, together with a trigenerator that will be installed early next year, will allow us to reduce energy consumption by 25% and CO2 emissions by 35%. This new installation will make Ferrari completely self sufficient in terms of energy needs."

-I understand that Ferrari produces far fewer automobiles than a company like Ford or General Motors, but it just seems that the kind of thinking going on in the European auto market is light years ahead of the American companies and well, we know how that's all working out. Just a thought. The above photo is of the new California, via Wallpaper. 

1 comment:

TheSundayBest said...

Where's the music. I was promised music, by you.