Marketing 101: Space 15 Twenty

-While I was looking around for stuff to do in LA next week, I discovered Space 15 Twenty, "a new retail experiment" from the folks at Urban Outfitters. They have decided to center the new complex, which seems to be equal parts gallery and mini-mall, around the enormous Hollywood UO store. A rotating group of shops will occupy the adjoining retail spaces, with streetwear giant ALIFE leading the way. Their new 15 Twenty location opened yesterday, and I am excited to check it out.
-While their new idea may seem like pure marketing, Space 15 Twenty seems to be taking the artistic side pretty seriously. On December 26th, they are holding a benefit for the Pablove Foundation, which will feature DJ sets by Silversun Pickups and LA's own Jimmy Tamborello. JT is best known as 1/2 of The Postal Service (1/3 if you count Jenny Lewis), and in a city full of talentless celebrities who call themselves DJs, he has always been the real thing. Check out Space15Twenty.com for more info.